How Much Content Does Your Business Really Need?

0:00What is the right balance? How should entrepreneurs think in the modern era? Like if you're starting a company, consumer product in 2026, what's the right level of social media and and actual owned content without it becoming like fake work? >> What do you mean by fake work? >> Fake work would be like you're you're growing your following account, but you're not growing [clears throat] your cash flow or your actual >> Yeah, there's a generation of entrepreneurs and like you're probably a huge driver of this that are like

0:26>> [laughter] >> that are like I need to work I need to like I need to build my personal brand. They don't realize that like if they just make an amazing product that millions of people benefit from, they just default get the personal brand and they could just if you care about like attention and being on camera, then you can just do that later, but maybe just make something amazing. >> your personal brand is an actual media company that has cash flow and is like a successful business. >> You wouldn't you wouldn't be you wouldn't I I don't think you'd be like on camera if you weren't making

0:53>> No, [laughter] I wouldn't. I hated it. Yeah, it was like it was very hard for me to start to do this. >> Yeah, but there's a lot of people that are basically doing the media for the cloud and they don't and they and they think but it it's fake work because they're saying they're justifying the cloud chasing by saying oh, it's marketing for my business. >> If what you do does not translate into the money that you make and money that you make is the goal, then you are doing work that is not effective. >> Yeah. >> Um if to the the example you gave earlier, if you start a a business and you get better at media and the media is making more money than your existing business, then maybe you're better at media than you were at your business and maybe that should be your business. And so I think constantly being flexible about reassessing what the market wants versus what you have. Um you know, I think Bezos says this, but you know, determined on goal and flexible on path or whatever way he says that and he's also a great example of what's Bezos's personal brand? Well, everyone knows who he is. Does he make a lot of content?

1:44No, why? He just happens to own Amazon, right? Um and so I think it depends on what what sphere you want to get into. This is kind of interesting. If you were to say I want to be a a B2B influencer, you cannot be a big big B-to-B influencer without evidence that you are good at business. Period. You could take and there's plenty people who take word for word the stuff that I say. >> Aren't there there's probably some good counter examples to that. We don't need to We don't need to name them.

2:11>> Yeah, you know, it's it's tough. It's tough. Like There's people that come I would say the biggest the big I think the biggest B-to-B influencer right now is Elon. >> Oh, sure. Sure. >> Right? And he also has the biggest business and is the richest man. >> Yeah. >> Right? And so and that I think that just cascades all the way down. The only reason that So like I was I had a podcast that started in July of 2017. That's when I started It's called Jim Secrets and I rebranded it as Just the Game. >> The game. >> Um but the as I continued to make it, uh we went from like, you know, 2,000 downloads a month to millions.

2:39When I sold my company for 46.2 million. And then people were like, "Oh, this guy actually knows what he's talking about." And then the brand took off because I had evidence. >> Legitimacy. >> And so I think that the amount of legitimacy that you need to be an influencer depends on the risk that the consumer has in taking action on the nature of the content that you're making. And so if I'm a beauty influencer, if I buy lipstick or I do a you know, lash technique, I'm getting waters I'm not familiar with here. You paint your face in some way, right?

3:10Um the risk is relatively low, right? Now you move a little bit over here and you got like personal finance. Well, it's like who's the biggest there? Dave. And then there's there's some of the new age ones, Erika Colbert. She's got her but she was also um And there's Vivian, too, I think. Uh but like they have some credibility behind and like there's tons like if a teacher is in in her basement talking about how you should invest in the S&P 500 and says exactly what Warren Buffett says, and maybe they even say it a little bit more compelling than the way that Warren Buffett says, they won't be Warren Buffett because they just forgot to build Berkshire Hathaway.

3:43>> Sure. Sure. Sure. >> And so it's like the proof is the pudding. I think is at least my perspective on media is the proof is the pudding, but it varies in terms of how much proof you need. Now, if you're ugly as very hard to be a beauty influencer. >> Yeah. And is that where you would >> you can use But if you are ugly, and then you paint your face so well that you become hot, then you absolutely Yeah, because you have evidence. Yeah, right? And you have a more dramatic point. No, 100% This is how it works. Yeah. >> Like that. >> If you like this video and you're a business owner who wants to break through your current revenue ceiling, I just sold every lesson from scaling 10 businesses past 10 million and three businesses past 100 million into a completely free scaling roadmap that I've used to go from zero to one, zero to 10, and zero to 100 plus. And so you can click here and you can check it out.

4:24Again, absolutely free. And since you're a business owner, I appreciate you and enjoy.