"How Do I Get Someone to Do What I Want?"

0:00So, my question is pertaining to recruiting talent. Three parts. When you and Leila [snorts] are looking for talent, besides technical skill, they say within the first couple minutes you know if you [clears throat] probably will hire someone. >> Okay. Who's they? >> Good question. >> Okay, cool. Keep going. >> So, >> I don't believe them. Go ahead.

0:24>> [laughter] >> What do you look for besides technical skill when you're hiring talent? The second part is >> Non-technical skill. Next question. >> When you're looking, how do you perceive someone to >> Let me save you time. >> Okay. >> What are you What are you What are you What problem you solving? You're asking for a three-part framework that you're going to forget about anyway. So, what are you What are you Who are you trying to hire that you're not knowing how to hire?

0:57>> So, >> You need an admin. >> Admin? >> about this. You need to go hire an admin who can help you look at your schedule, like we're talking about earlier. Do a time study of all the things that you're doing, put a dollars next to it in terms of how much each of these activities make, and then say what role can fill up the most of these things that I can transfer to someone else. That's what you have to do. In terms of the who should I hire should who should I hire, someone who you don't hate, who doesn't hate you, who you think you can teach the skills to, which is usually some degree of intelligence. So, if you're like, "Man, this person's okay, but like I don't know if they've got a lot going on upstairs." Then like might not be the person that I would hire.

1:36So, I I now I say like as I've gotten older with this, I hire more for intelligence, just raw intelligence. >> EQ or IQ? >> IQ. And if I just hate somebody, then that doesn't work. Um and so I would just say like IQ with humility probably is the two, if I had like two big circles I could check off. If someone's really smart and very humble, the only thing that I have to control for there is work ethic. But, that just means I have to put a reward system in place that encourages them.

2:04>> Third part? >> Sure. [snorts] >> Accountability. How do you quote-unquote punish and how do you reward? You and >> I usually use my hands if it's with Leila, but >> [laughter] >> um >> [laughter] >> Yeah. No, um So, I mean, fundamentally we we do we I mean, Leila talked more about it, but we're we're big praise over punishment. So, punishment is more effective than praise if it's short-term, it's a one-time interaction.

2:36So, if you have If you're in a foreign country and you need someone to do something, threat of punishment will be more likely to get you what you want. You also will not need to have a history with that person ever again. In any long-term relationship that you have, praise is always going to be or not I mean, positive reinforcement is going to be a better way to train people. Because punishment fades with time, >> [snorts] >> which means in order to keep punishment effective, you have to increase intensity and variety of punishment.

3:06Cuz you get used to it. It's the guy who has his wife yell at him and like doesn't even phase him anymore. You have to increase intensity and variety of punishment to keep it effective. Uh whereas praise, uh you remember positives forever. And so, it's the same reason why when you look back at a failed relationship, you remember the good times. You forget about the fact that she was [ __ ] crazy, right? And so, it's because punishment fades. Same reason that when you're hungover, you're like, "I'll never do this again." And the next weekend you go out because punishment fades, but the good time of drinking stays.

3:35And so, fundamentally, that's how humans work. And so, if you want something that's long-term, then you want to have a positive reinforcing cycle that's built into how people behave. And so, then the question to answer your question is, "How do I get someone to do what I want them to do?" Is you wait until they do it, and then you applaud the living [ __ ] out of them. And then they'll be more likely to do it again. Then you do it again, until eventually you have a regular cadence that you check in on them so that you can give them cookies. >> Thank you.

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