Der größte Angebotsfehler bei Community-Businesses

0:00I think the big thing that many communities are missing is qualifications. I think that's the big thing. I think it's it's it's leaning too hard into grand slam offer. Um and part of the offer can be who is there and I think that is the most underrated component of the offer of a community. So like right now um yes please. Thank you. Hello. H

0:25>> should have said something. >> All right. Um uh but I think I think one of the most underrated components is is the qualifications of who is in the community. And I think we don't think about this at all. Like if you have go to a party in real world, there's somebody at the door who's saying you can't come in, you can come in. If you have a party where you just let everybody in, it's going to be a weird party. And I think many of y'all's communities, not y'all's, but maybe people who are watching this is like some of y'all's communities are weird.

0:49Um and it's because not everyone should be there. And I think being more aggressive on kicking people out and not saying like you're a bad person. It's just like this isn't a fit for you and that's okay. That's fine. Like you're just we have a different vibe in here. And the whole point of a community is to seg is literally a community you draw a line in the sand. You say everyone else not but this right? And so you create this tiny little world. And I think that more if you if you hold that line earlier the amount of work that has to go into the community later goes down dramatically. The amount of self-p policing goes up. the amount of stick in terms of uh retention goes up, gross margins go up, the amount of affiliate referrals they're going to generate from that community because people are like these are these people are just like us.

1:29You got to join, right? I think all of those things spin. The difficulty is like most great things is that it takes longer in the beginning. Um because you have to say no to money, which most people aren't willing to do. Um, but I think if you are willing to say no to money for like at least six months, the amount that you'll be able to curate in that community, the culture that you'll be able to have, that's what that's what literally it's lally the you create the brand of the community in that kind of gestation period that then proliferates um and that you have to protect. It's a lot like a garden like you can grow, you know, it takes a while and then finally like the good plants come in, but you still have to protect it and weed it, right? Right. And I think people are not nearly aggressive enough because they like seeing their MR numbers go up, but like the people that I've kicked out were paying $3,000 a month. Like I don't give a [ __ ] Like you're [ __ ] up my garden.

2:16Like if you've got a rose a whole rose bush and there's just a bunch of weeds on it, it just it ruins the whole rose bush. The whole the whole view is messed up. And so I would just encourage you to kick people out if they're not your your vibe. >> Yeah, I think that's good advice. It's it's like like advice though it's always complicated because if you're a noob it's hard to even get one person. >> No. No. For sure.

2:40>> Yeah. Um you want to get some people in the beginning but once you can get a lot of people you want to control quality. >> Yeah. >> And generally this you know like all good teams, clubs, everything. The harder it is to get in the better it is basically. >> But it's hard to start that way, right? >> Yeah. you're brand new and are trying to start a party and then like the first person shows up and you're like not you. It's like tough. But I think it's it's the accordion that goes back and forth between quality and quantity. So it's like first you have to get quantity and then you're like okay there's like of this can I select and then you select a small amount and then like you go a little you overcorrect a little bit and you're like okay I need some more more people in and you kind of go back and forth. Um, obviously this will probably apply more to you guys who are in the room in terms of having that higher bar, but I think just having really objective standards of if you're B2B, it's like you got to make this or you got to have this many customers or this much revenue or this much headcount or whatever around your thing is I think or investable assets, you know, if someone's doing like some sort of investing thing, whatever. Um, on the BTOC side, you absolutely can still have qualifications like you need to be a woman who's over 45 and have at least two kids. because you'll also find that like when you look at who are the most active people in the community and the nice thing is the school tells you who they are. It's just like who are they?

3:53And then how do I find more of those people? And I think and then that will actually narrow down the messaging. And there's more than enough 45year-old moms with two kids. Like you will not be like I'm am I am I limiting my community? Like if you have enough traffic like at a certain point it becomes a snowball. And that's where I think everyone wants to get to is that the community itself becomes the magnet for more of that type of thing. And that's that's when you stop having to provide value to the community and that's when the community becomes in it's a true network effect, right? And so like I think everybody here would like to have a network effect. Um in the short term you have to sell services, sell, you know, one-on-one calls, things like that. And there's nothing wrong with that. It's fine. If you're starting out, you should absolutely do that to go make money. But at some point, you want to shift it from me to you, right? From broadcast to network. And that shift has to come from the quality of the people who are inside of it. Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business, what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate.

5:05And we've done this across software, physical products, uh service businesses, brickandmortar, all of this. and it works and it's my gift to you. It's absolutely free and so the link's in the description, but you just go acquisition.com/roadmap. Just enter your info and it'll spit it right back to you.