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You don’t need another new business strategy.

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0:00There are two types of questions that you shouldn't ask. Questions that can be solved with a spreadsheet and questions that can be solved with testing. 30% of the questions that I get are like, should I should I sell this one or this one? And I'm like, okay, well, what's lifetime value of this product and what's lifetime value of that product? What's cost to acquire for this customer? What's cost to acquire for that customer? Okay, you have a way higher LTV ratio here. Allocate resources here. But that's a math problem. Fundamentally, the outside advice that you get on something that can be solved with math, just solve with math.