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- Wenn ein Angebot ausstirbt, liegt das meist daran, dass das Produkt nicht gut genug war, nicht am Markt.
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Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00when someone starts their business and they are like excited and hitting all the major milestones but then the market changes offers dies out and they lose motivation new things coming AI and all that when your offer ran its course and you are ready for a uh you're ready for a comeback what should you focus on first >> so I'm going to differ from like the traditional kind of direct response world which is like the concept of an offer dying out like that's just because like the product sucked It's like I sold everyone I could dupe into buying
0:34>> and now I have to dupe them again with something new. >> Kind of shitty. >> So ideally we make something that people want to buy and then if they wanted to buy it then it means they wanted the thing. And so we just need to deliver the thing we originally promised, >> right? >> So what do you do? You actually make sure that you do a good job and that's much harder. It's easier to say than it is to do, >> right? And in the followup like with the AI and all that getting into it. So it's like if I I get into the two thought processes like inculcate AI to what you're already doing and see how it can save the manual u efforts or is like making your whole business AI coach cotified kind of that
1:16>> is sorry what's the question is it like do I use AI do I >> so it's like yeah inculcating AI to an already existing business and all or is it like wrap it up what is already like and then >> well I think you're describing two opportunities that would both work >> so it's like can I apply AI to a plumbing business and make the plumbing business make more money? Yes. Could I use AI inside of a coaching business to make the coaching business make more money? Yes. Do I want my entire business to be AI? If you're really good at product and have a really amazing engineering team, maybe. Um, I mean, the thing that's going to put like AI will put more AI businesses out of business than AI will put normal businesses out of business,
1:55>> right? You're like, I'm building >> Yeah. >> sales AI. It's like, okay, well, are you sure OpenAI can't do it in like six months, >> right? Whereas plumbing, it's like, we got a little more time.