Bauunternehmen: Von 100.000 auf 3 Millionen durch Nische

0:00Unternehmer/Gast Uh, we saw residential construction, to middle-aged women who like to spend their husband's money. Love it. >> [laughter] >> Got to know your avatar. Yeah. Yeah. Um We've done 100k in revenue in 1 year. Awesome. We would like to get to 3 million ideally in 2 years. I think it's pretty realistic and easy in construction. And I think what's stopping us is scaling and potentially niching down. So after these workshops, that's what we feel like is the right thing and we wanted to get your feedback on potentially niching down to bathrooms. Mhm.

0:36>> It's a 2-week turnaround. Yeah. And it's a pretty standard >> tell you I like it. You do? You like it? >> margin? It's high margin? >> Yeah, 42%. >> Yeah, and it's fast. 2 weeks. I think we can get it a little bit lower. Yeah. No, I love So with a lot of um It's interesting cuz like in like app development or software shops, it's actually really it's just digital construction versus like physical world construction, but they have the same issues. Um Anyway, I don't want to get into it, but yeah, they have the same issues. Um And so in almost all of those situations, I end up saying like, "Okay, what aspect of app development or what types of apps or what type of development you do or what types of construction do you specialize in or that you have like that you absolutely nail?" And usually it's like it's something like this. Like, "You know, we crush cabinets or like we're really good at countertops or really good at bathrooms or really good at whatever, right?" Um and then zeroing on that, you'd be amazed at how much more responsive your advertising your advertisements will be uh prospects to your advertisements. Because like then you can you can show before and afters on bathrooms. Like it it gets much more niche down and then people who are coming in and calling are like, "That's what I want." You're like, "Cool. Let me just take your money and I'll give it to you."

1:43So do you think um like if we're saying no to the larger projects, we're still holding a 42% margin, we can do more of those, but they take longer time, you still think it's a better option to do the quicker thing? Well, what do you mean going to bathroom? Uh so for a custom shower maybe 10k, $4,200. A full bathroom in Tennessee is probably about 14 Okay. How many of those can you I mean, how many can you fulfill right now at max?

2:11Alex Five. Five a month? Our max is five a month. Okay. And that's today. I think we could fulfill double right now with our crew and then we'd have to build a full minute. Yeah. Mhm. Mhm. Yeah. I don't I don't want you to turn off how you get customers cuz I like you need to make money. Um and just for everybody like when you're when you're really small and you're starting out, like it's normal to basically accept money from anyone.

2:42Alex Uh You're like, "You have a pulse and a credit card? Like you're for me." >> [laughter] >> So Um it's normal, but what I would like you to do though like you can take those jobs, but in terms of what you're being delivered about your advertising, uh if you start running ads on like Facebook and share some of those images to generate leads and sell like I would focus on that. And if you think that that cuz like we should be able to you should be able to pencil out in 5 minutes like can we make more money from this? If you feel like your sister she's very very convicted about this.

3:11>> Very convicted. Okay. Yeah, so if you can make a lot more money if you can sell a lot yeah, a lot more money selling bathrooms and you can sell way more of them and the cuz then the transaction the the the deal cycle shorter, it's you know, you walk there, you quote, you close like it's it's it's very straightforward. Um I like those types of businesses. Appreciate it. Yeah, no worries. Keep the money coming, but focus there and then over time your the coloring of your money will shift and you'll be like 80% will be bathrooms and then you'll just be like, "Okay, now we're going to There'll be a time where you'll be able to say we don't need this anymore." just to get the focus. So I just want you to like shift it over time. Does that make sense? That makes sense. Okay. If you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through. And more importantly, where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you de-constrain the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.