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Alex Hormozis beste Lektionen ›
Was du mitnimmst
- Akzentfreies amerikanisches Englisch ist der wichtigste Hebel, um US-Kunden zu gewinnen.
- Wenn Profil und Videos amerikanisch klingen, fragt niemand mehr, aus welchem Land du kommst.
- Zweifel wegen deines Wohnorts am Preis sind ein Vertrauensproblem, kein Standortproblem.
- Verkauft wird über den Wert, den du lieferst, nicht über deine Herkunft.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00uh most of the crowd was in India. They want to land US clients. What should they focus on first? What's the uh first leverage point to build credibility and momentum to help them get US clients being in India? >> Speaking English without an accent. >> Anything else other than that? >> By far the number one >> real if you speak if you look Indian and speak American English, no one will even think you're Indian
0:25>> and you'll be able to charge US prices. The only reason that someone would even charge Indian prices is because I mean no one in America would think to to pay Indian prices to somebody who lives in America. >> Do they have to leave India too? >> No. >> Do you need to leave like do I need to leave Vegas? Who here is from Vegas, right? Like thanks Frank. Um he's like right down the road actually.
0:54Um, no, but like just about everyone else here found me on the internet same way they would find them. So like just like it would be like I let me say it differently. If you spoke uh um Russian and you're like, "How do I get access to the US market?" Well, I would make sure that my profile was all in English and I'd make sure my videos sounded like I was in American. And if those things were true, how would anyone have any idea that I lived in Russia versus here?
1:22Mhm. >> I had some clients who had this issue. That's why this question came in. They were like, "Oh, you are in India. Why do you need to, you know, get paid $5,000 for this particular project like your expenses are less or you are?" Yeah. >> Yeah. You can manage with that and all. So even if they have a good English, they still have >> Well, that's a sales issue. >> So like you're 20 years old. Why should I pay you $100,000? You live at your mom's house. I would just say like, "Do you want the AI or not?
1:52And if you're good, they'll want it. So, I mean, we always still sell to value. That's never going to change. And if they lose the frame, that's on them and they lost something earlier in the sale. They lost trust and that's just a reason they're using to get out of the sale. But like if someone believes that you can help them and they can ascribe some value to the amount that you're going to help them with whatever your proposed solution or product is, then the delta between how much they think you can help with some relative risk associated with how likely it is to occur and then what percentage of that gain they're willing to give you, that's the value that you can charge.
2:21>> I think that being able to say this, do all of that, you could have somebody who has an Indian accent absolutely do that. I think it'll be harder. >> And so if I had to pick of all the skills to gain access to the US market, that would be number one. >> Nice. >> That's amazing.