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Alex Hormozis beste Lektionen ›
Was du mitnimmst
- Akzentfreies amerikanisches Englisch ist der wichtigste Hebel, um US-Kunden zu gewinnen.
- Wenn Profil und Videos amerikanisch klingen, fragt niemand mehr, aus welchem Land du kommst.
- Zweifel wegen deines Wohnorts am Preis sind ein Vertrauensproblem, kein Standortproblem.
- Verkauft wird über den Wert, den du lieferst, nicht über deine Herkunft.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00Uh, most of the crowd was in India. They want to land US clients. What should they focus on first? What's the first leverage point to build credibility and momentum to help them get US clients being in India? Speaking English without an accent. Anything else other than that? By far the number one. Real. If you speak If you look Indian and speak American English, no one will even think you're Indian.
0:26And you'll be able to charge US prices. The only reason that someone would even charge Indian prices is because I mean, no one in America would think to to pay Indian prices to somebody who lives in America. Do they have to leave India to No. Do you mean more [laughter] than that? Other than that? Do you need to leave like Do I need to leave Vegas to Who here is from Vegas? Right? Like >> [laughter] >> Thanks, Frank.
0:53He's like, right down the road, actually. Uh No, but like just about everyone else here found me on the internet, same way they would find them. So, like just like it would be like I'll Let me say it differently. If you spoke uh um Russian and you're like, how do I get access to the US market? Well, I'd make sure that my profile was all in English and I'd make sure my videos sounded like I was an American. And if those things were true, how would anyone have any idea that I lived in Russia versus here?
1:24I had some clients who had this issue, that's why this question came in. They were like, "Oh, you are in India. Why do you need to you know, get paid $5,000 for this particular project? Your expenses are less or you are Yeah. Yeah, you can manage with that and all. So, even if they have a good English, they still have That's them, though. That's a sales issue. So, like you're 20 years old, why should I pay you $100,000? You live at your mom's house. I would just say like, do you want the AI or not?
1:52And if you're good, they'll want it. So, I mean, we always still sell the value. That's never going to change. And if they lose the frame, that's on them, and they lost something earlier in the sale, they lost trust, and this is just a reason they're using it to get out of the sale. But like, if someone believes that you can help them, and they can ascribe some value to the amount that you're going to help them with whatever your proposed solution or product is, then the delta between how much they think you can help with some relative risk associated with how likely it is to occur, and then what percentage of that gain they're willing to give you, that's the value that you can charge.
2:21I think that being able to say this, do all of that, you could have somebody who has an Indian accent absolutely do that. I think it'll be harder. And so, if I had to pick of all the skills to gain access to the US market, that would be number one. That's amazing.