Pleite: Wie fängt man an, Geld zu verdienen?

0:00Maybe the framing is like a lot of people who are wanting to make more money just don't know what the avenues are. >> Yeah. So, a lot of people who want to make money don't understand how money is made. And so, it's made by getting it from someone else. And they have to give it to you voluntarily or it's theft. And so, assuming you don't want to steal, then you have to give something to someone else first. And then by doing that, they give you money in exchange, which is why I love capitalism. It's voluntary exchange between two parties. And both parties say thank you at the end because both parties think they're better off from the trade. And so, the idea is what you want to be able to do is find something viable to trade. And so, you can either trade stuff, you can find a place where you can get stuff and then bring it to other people where it's convenient for them so they pay you more than you did when you had to go find it in some back alley cuz, you know, suburban mom doesn't want to go in the back alley to get X, Y, and Z, but you'll give it to her. Man, it sounds like I'm explaining drugs, but

1:01>> [laughter] >> Well, there's a reason they make money. But anyways, point is is that you can sell stuff at a mar- at a margin and a part of that margin's going to be the convenience that you deliver them. And either you're selling stuff that someone else manufactures you create your own stuff. Now, if you're starting out, you're probably going to sell someone else's stuff. And I do think and I say I mean, I'm saying this right now. I do love the concept that the first thing you sell is not the last thing you're going to sell. And so, learning to sell in and of itself, the best way to learn to sell is sell something.

1:30And that's why uh referral referral uh programs, ambassador programs, affiliate programs for different types of businesses, almost every business I've ever owned has an affiliate program. Um it's great to enroll in those. I'm not even going to say any of the names of the companies that that we have because I want you like it's not about that. I want you to if you can just cuz then you you only have to figure out one skill. Like if I just sell someone, if I just promote, I get paid. Cool. Then I can do it over and over again. Now, over time you're like, man, I want to make more of the nut." Cool, then you just you eat up more of the responsibility.

2:01So, you can either sell stuff or you can sell skills. You can scale sell outcomes. And so, that's where you develop a certain expertise. So, like in the beginning for me and like the first time this ever like the first money I ever made from a stranger was that I had a lady at the gym. It's a real story. I was in really good shape. I like to think so. And she said, "Will you meet me uh and do a nutrition consultation for me?" And she didn't even say that. She said, "Will you help me with my food?" I think that's what she said. And I said, "Sure."

2:33Um and so, we met at a at a pizza place, ironically. No, this was after college. This is after I graduated from college um when I was still consulting. So, I I went We met at a pizza place. And I was like, "Okay, well, what are you currently eating?" And she was like, "This." And I was like, "Well, what do you want to do?" She's like, "I'm trying to lose weight." And I was like, "Well, this is something I eat for breakfast that's less calories than you're eating. It's pretty good. And try this and try this and try this." And it took like an hour. And then um I had like a notepad and I gave her the the notes or whatever. And she took out her purse.

3:04And she wrote $200 on a check. And she handed it to me. She was like, "Thanks so much." And I was like, looked I was just like looking at the check, looking at her, looking at the check, looking at her. And I was like, "Okay, don't act surprised." And I was like, uh "Thanks." And then she left. And I was like, "Holy shit." I was like, "I just got paid for But like realistically, I'd been in I I had At this point, I was competing. So, I'm winning I'm like I had a state record at that point. Like I was in I was in shape. You know what I mean? Um and I think she knew I was a state record holder cuz the gym that I was in was a powerlifting gym. Um but I had done some stuff. I had gotten some level of authority on some tiny thing. And people were like, "Oh, can you help me with that, too?" And to be really honest with you, my entire life and I'm saying like there's a many paths, but like my life has been learn something, get good at it, have evidence that you were good at the thing, and then people ask you for help on that thing. And so, in the beginning, people asked me how to get in shape, and then I started a business around getting people in shape, and then people who had businesses around getting people in shape asked me how I was getting my businesses that were getting people in shape to work, and then people who had businesses that were national scale that helped people in a specific niche or industry started asking me how I was helping people in a specific niche or industry, and then people who had really big businesses just started asking me how did you get a really big business?

4:19And so, like, my entire life has been simply doing as hard as I [ __ ] could to get good at something, and then do it enough times, and to be really, like, very clear with you, every time I did it, it was not to move on to the next step, it was to just get good at the thing, and then by getting good at the thing, people ask me about it. And so, it wasn't like I lost 10 lbs and then try to start selling you know, weight loss advice. I had multiple state records, and I, like, I looked good, you know what I mean?

4:46Like, I was in very good shape. And then people started asking me about it. And then I didn't have one gym and start telling people, "Hey, here's how you run a gym." I had six gyms by the time I was 26. And then people were like, "Okay, you're 26 and you have six gyms and you did it off cash flow. Like, you're doing something right." And then people started asking me about the stuff. And then And then when I had the licensing business doing 4 million a month, people who had other bigger businesses or doing a million a month or 500,000 were like, "How do you get to 4 million a month?" And I was like, "Well, this is what I did."

5:16And so, like, I've just tried to figure it out, and it's it's like the path has always been revealed as I took more steps. And so, I think a big fallacy in the early on days is trying to think that you're going to figure out the entire path before you even take the first step. It's just not true. Real quick, if you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through, and more importantly, where they got stuck and how they got past it. And so we broke it into these 10 stages, and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at, and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you de-constrain business and you're trying to scale, we'd love to help you out. On the thank you page, you can book a call with my team, and we will look at your business, see if we can help, and if we can, we'll invite you out to Vegas, and we'll do this in person live.