Warum Alex kostenlose Produkte verschenkt

0:00discovered your stuff around the time you were blowing up, seemingly on all of the social platforms. Um and then and then I came across your book and I listened to it on Audible and around the same time all of my friends had also discovered the book. Uh they were just like we were all messing being like, "Oh my god, have you read 100 Million Dollar Offers? It's just absolutely sick and it's just like jam-packed with value." So, firstly, thank you for that um and for providing that as a 99 cent service to the world broadly. Um >> [laughter] >> How did you How did How did you think about pricing for that for that book, by the way?

0:29I mean, I think it's always like what's the you know, what problem are we solving? And so, for me like the point of the book is not to make money from the book. The point of the book was to, you know, help as many businesses make money and then I mean, the the the play for Acquisiton.com is a very long play, you know what I mean? Which is just I believe that there's lots of There I think that the biggest inflow of deals will actually come in 5 years from all the people who've consumed the stuff and have gotten to, you know, three, five, 10, 20 million and they want to work with Acquisiton.com who are not at that threshold yet. Um but it's guys who want to go to 100 and they're capped at 10 and they're trying to figure out what to do. Um that's that's what I'm making all the stuff for. Um but yeah, so the problem that we're solving is like how do we get this in as many hands as possible and so giving it away for free, I actually don't think would have gotten as many hands cuz I wanted to use cuz if Amazon makes money, Amazon will push it, right?

1:18And so, I had to make and so, at 99 cents, Amazon gets two-thirds of the revenue from the thing. If I was at $2.99, then it's I get two-thirds and they get one-third. And so, my at least my mental argument was it's easy to sell a 99 cent thing. Uh I can tap into the traffic that Amazon will provide and what problem am I solving, which is mass distribution, you know, as many people as possible. And I think there is also a tiny element of free versus paid. There's like an emotional difference of like I paid something, I mean, it's a difference between a customer and a voyeur, you know what I mean? And so, um that was that was at least the the thought process behind it and um yeah, I I thought was it. That was it.

1:56That was it. There wasn't there wasn't too much more thought than that. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so, we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.