Von 11 auf 25 Millionen: Rechtsdienstleister skalieren

0:00Unternehmer/Gast I set up asset protection trust to people in lawsuits to protect their money. And >> In lawsuits actively. Yeah. Well, there you go. Or before. Yeah. >> [laughter] >> And we do 11 million in revenue and I'd like to be at 25. Okay. And I think two things. One, the ad the paper click costs are through the roof, eating up a lot of the profit. And two uh finding people who really can sell and understand legal concepts, both.

0:26>> Super common. Yeah. Okay. So, those are two separate problems. >> Yeah. Um which one's the bigger problem? Currently, it's the ad costs are going through the roof. Just PPC? Yeah, PPC. Well, I mean, if you're bidding for those terms, the only way to way to win cuz it's an auction it's going to be you increasing LTV, but I'm guessing I mean, I'm guessing you're selling relatively expensive packages.

0:56Alex >> We are. Yeah. Yeah. So, I don't know how much room you have there. Um so, I would probably if if I wanted to solve solve, you know, the acquisition problem, I would probably be looking at another paid ad you know, way of running ads. So, PPC for everyone here typically pretty good returns, very consistent. It's really nice because once you set it, you can kind of forget it, kind of. Um well, definitely compared to social ads that are interruption based you have to refresh all the time. But I think that may be actually the next thing though is that I think you might have to look at interruption based paid ads rather than inbound intent based.

1:32Alex Cuz I I honestly, the only other thing you could really do is just start going top of funnel more because if you what percentage is people who are in lawsuits versus people who are not in lawsuits? About 50/50. Okay. Yeah, so then I would I would imagine that where your growth will come is from the people who are not in lawsuits cuz there's way more people there than in lawsuits. >> True. PPC is going to be intent, red hot pain. They're going to come in, they'll buy quickly. Um whereas the people who are preventative obviously take a little bit more education. That's where it's actually very similar to the financing I was saying earlier where pushing to either virtual or in person events, giving away lots of information, right? Um for selling more complex products tends to do really, really well in your space. Yeah. And so, I would probably go social ads to workshop, virtual or in person. Yeah.

2:18Um and then sell from there into your into your stuff. That would probably be my strategy if I if you wanted to get to 25 cuz it's I don't think I mean, can you you probably can't increase your your spend on PPC that much more anyways. True. Like like on like webinars, things like that. Mhm. Okay, cool. Yeah. You can do them virtually or you can do them in person if you want. Cool. Yeah. Cuz if you do it in person, where are you out of? Uh Florida. Florida? Yeah, I mean, you could probably run a 50-mile radius in Florida and do an in-person one and people still show. Yeah, yeah. So, like that would be that would be like a cuz it's much easier to get people to it's it's a very easy funnel for in person if you're local. Like it's literally just lead gen, call, schedule, remind the hell out of them, expect 20 25% to show up um of your leads, 20 call it. Um and then from there, you'll close a third of the room.

3:07Cool. Great. That's it. I mean, that's a very simple model. So, I'd probably start there and then as you kind of like get more familiar with it, get the pitch down, etc., then you can go to online and then do the nation. Great. Did that help? Thanks, Grant. Yeah, you bet. If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so, we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you just book a call with my team and we will look at your business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.