Warum sein Angebot viel mehr wert ist als er verlangt

0:00Unternehmer/Gast Now, I know you're doing 2.4 million. You sell outcomes to athletes, and the biggest problem that you think is stopping your growth. You'd like to get the 3 million is that you feel like you need to reposition your offer in some way. Shoot. >> Yeah, nailed it, man. So, um we have three revenue streams inside of our health clubs, our fitness centers, right? So, we run ads for group. That's our highest margin. Um but then if a deconditioned person walks in, we can get them into one-on-one, then get them back into the group setting. And then when someone does 12 months, 13 months

0:29Alex >> What square footage? >> Uh 6,000 square foot. We have four locations. >> Okay. >> Um so then when people inevitably want to kind of take breaks >> Large group or semis? >> Uh so we do large. I've read no man's land. So, we're like uh 16 to 20. >> Okay. >> Yeah, so um See, yeah. So, that's a book reference. Um >> Yeah. >> So, basically what's happening though is that because we have the 24/7 open gym, which is supposed to be just a way to keep people engaged. And once they get want program again, they they re-engage with our coaches. Our sales team is kind of using that as lowest hanging fruit.

1:04>> I mentioned yesterday. >> Right, correct. And so, the challenge is twofold, right? So, the first one is like you know, how do we market in a way that we get people to understand that's an ecosystem. We're not an an F45 and and all those other places. >> to understand that's an ecosystem. >> Okay, so very good, easy enough. And then [snorts] uh And and then the second >> How do I get them to know everything about me so they can understand the nuance of how we built this business model? They're not. They're going to be like, "Oh, it's a six-week weight loss thing. Sounds good." And then you explain that when they come in.

1:32>> Did you ask me how I explain it? >> No, I'm saying I'm saying in I'm saying you market the thing they want. >> Yep. >> And then when they come in, you give them the thing that they need. Don't try and explain the thing that they need before they you give them the thing they want. >> Got it. Okay, very good. Simple enough. >> Okay. >> And then I do have a follow-up real quick, too, if I if I can push my luck here a little bit. So, um when it comes to leveraging my personal story, right? So, when it comes to transformation stuff, I was indicted at 22 years old, did 63 months in federal prison. So, when we talk about like transformation, like I'm literally said the city that saw me at my worst is going to see me at my best.

2:06How much of that should I leverage? Cuz I've never really led with that. But, I know now that I'm in the I'm I'm literally in the inspiration game. I'm literally in the lead gen and the sales game, and I feel like there could be some stickiness to that. >> Man, I just want to >> Do you want to sell the Do you want to sell the business? Do you want to own it long term? Like, what do you want to do? >> Um >> [sighs] >> Man, that that varies day to day. Uh I mean, I want to sell it, man. Yeah, I mean, eventually I want to build something that's got value and then I exit. >> Well, then I mean, you already have a business that doesn't require a personal brand. I wouldn't tack one on.

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