Der YouTube-Player wird erst nach dem Klick geladen. Alternativ: Original direkt bei YouTube öffnen.
Was du mitnimmst
- Pivot nur, wenn eine Grundannahme deines Geschäfts sich als falsch herausgestellt hat.
- Wenn deine Annahmen stimmen und nur die Fähigkeit fehlt, dann push weiter statt aufzugeben.
- Gutes Scheitern heißt: Du merkst schnell, was nicht funktioniert, und passt sofort an.
- Schlechtes Scheitern heißt: Deine Grundannahme über den Markt war von Anfang an falsch.
- Commitment bedeutet, Alternativen bewusst auszuschließen, so wie bei einer Ehe.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00How do you know when it's time to give up? >> Mhm. And how do you keep going when things are not working? So this is there's a like there's a handful of what I call like eternal questions that can I don't think they're more dichotomies to be managed than problems to solve. And so how much should I consume today versus invest into tomorrow? How much how much risk am I willing to take? Which is the classic should I push or should I pivot for an entrepreneur? And the answer that no one's going to like is that it's actually up to you. So there's kind of like good failure and bad failure. So good failure is like I tried something and I I saw that it didn't work and I realized what I need to do instead and I'm going to iterate continuously. Bad failure is where I have a an assumption that the world of the conditions were going to be this way and my assumption was false. And so if I believed that people really wanted to have dog Zoom calls or whatever, right?
0:55Assume a Zoom made for dogs. Let's just take a ridiculous example. Well, then I would have to take a couple of need to believes if like in order for this to be successful, these four things would have to be true. If I find out after starting some iterations that one of my three or four assumptions that underpin this being successful long-term is not true, then I should not keep trying to pursue this and that is where I would say we need to pivot. In a situation where none of the conditions that I or none of the the need to believes have changed, all of these conditions are still the same and it's a it's a it's a deficiency in skill, then that is where I would push.
1:25Now how long will it take is going to be completely predicated on how quickly you can learn and the quality of that feedback. And so to your point I think you said coach, community and what was the other one? >> Commitment. >> Commitment. >> And something about consistency. >> Yes. And so the the commitment part if you want to increase your commitment in anything, so I define commitment by the elimination of alternatives, right? So marriage is the ultimate commitment. You eliminate all of alternatives, right? And so it's like we want to get married to this opportunity. We get married to this business. We have to eliminate all alternatives, which means when your friend says, "Hey, I made 10 grand doing this thing." you say, "That's amazing. I don't know anything about that and I know I know two months of suffering from this one and I'm going to start at zero there, so I'd rather be two months in on this one. Um but the but with that push or pivot, um we have to just take things to the natural extreme, which is how I like to do it, which is, "Okay, well, if I do this for 10 years and I keep getting better, do I think it's likely that I'll succeed?" And the answer's usually yes.
2:12And so it's like, "Well, then I just keep need to keep paying down those iterations." And I think Naval said it's not $10,000, it's 10,000 iterations, and I tend to believe that. Real quick, if you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.