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How to Market to People Who Are Problem-Unaware

Maria says, "Thoughts on marketing to problem unaware people? I found students don't know about scholarships, but once they do, they usually want them." Thank you, Alex, for your previous thoughtful reply.

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Alex
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MoreMozi

Alex Hormozi ›

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Clip
Duration
0:51
Origin
MoreMozi videos
Transcript
Full transcript on this page

Key takeaways

  • I found students don't know about scholarships, but once they do, they usually want them." Thank you, Alex, for your previous thoughtful reply.
  • I at my company all we do is we master this process and we get people the funding they need and a lot and the crazy part is is most people don't even know that this happens or this exists, right?

Chapters

  1. 0:00
    Abschnitt 1 Maria says, "Thoughts on marketing to problem unaware people?
  2. 0:23
    Abschnitt 2 >> Uh, that's a that's a did you know hook.
  3. 0:49
    Abschnitt 3 Digitive.

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

3 segments

0:00Maria says, "Thoughts on marketing to problem unaware people? I found students don't know about scholarships, but once they do, they usually want them." Thank you, Alex, for your previous thoughtful reply. Yes, saw the YouTube video on niching. It rocks. >> Uh, was there a question on that one? >> Yeah. What are your thoughts on marketing to problem unaware people?

0:23>> Uh, that's a that's a did you know hook. So that's uh did you know that there's $2 billion in scholarships that get unplaced every year? That means that money just disappears and it's really just there for you to take it and there's seven steps that you do to apply for it. I at my company all we do is we master this process and we get people the funding they need and a lot and the crazy part is is most people don't even know that this happens or this exists, right? Like that's all it says.

0:49Digitive.