All audience-growing content does one thing - it rewards the people consuming it. And a person

0:00I built a 5-million person audience in 24-months. I looked at the actions we took to try and reverse engineer why did it happen so quickly. I believe I boiled it down to what I call the content unit. So, a content unit is the single most basic piece of content. So, a jingle, a single image, a tweet is in itself a content unit. The difference between short-form content and long-form content is simply how many content units you string together. And a content unit has three parts. Hook gets them interested, retain keeps them interested, and then reward rewards them for their time and attention, and encourages them to come back. Because ideally, you want your audience [music] to watch everything you have way through, and then have a reason to come back for the next one.