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A personal trainer said outbound DMs don't scale, but the real block was hiring and training more SDRs past a handful of reps, not the channel itself.

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Alex Hormozi ›

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Key takeaways

  • She said, "I currently do outbound, you know, DMing from my Instagram to get customers, but I want a more scalable method of acquisition." And I kind of like looked at her.

Chapters

  1. 0:00
    Abschnitt 1 I went and spoke at this personal training thing.
  2. 0:26
    Abschnitt 2 The problem that she had and encountered was how do I hire onboard and train another SDR or another outbound route or another DM setter?

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

2 segments

0:00I went and spoke at this personal training thing. A girl raised her hand and asked a question. She said, "I currently do outbound, you know, DMing from my Instagram to get customers, but I want a more scalable method of acquisition." And I kind of like looked at her. I was like, "What do you mean?" She's like, "Well, you know, outbound doesn't really scale." And I was like, "In what world do you think that outbound doesn't scale?" Of course it scales. Some of the biggest companies in the world do exclusively outbound.

0:26The problem that she had and encountered was how do I hire onboard and train another SDR or another outbound route or another DM setter? And so some people get to like five and they're like there's no way I can have more than that. But that becomes the complex problems that we then get to solve rather than saying I'm going to do something …