An independent fan project, not affiliated with Alex or Leila Hormozi or their companies.

Hormozis.de

Short · MoreMozi

Entrepreneurship is a test of will not intellect.

He says most people today lack work ethic and can't stick with anything, so early on the goal is to learn the business model, not to get rich. He calls entrepreneurship a battle of will rather than intellect, since you have to delay gratification through repeated failure until the model works.

Watch on YouTube Entrepreneurship is a test of will not intellect.

This video does not allow embedding, so you get a static preview and a link to the original.

People
Alex
Channel
MoreMozi

Alex Hormozi ›

More details
Format
Short
Origin
MoreMozi Shorts
Transcript
Full transcript on this page

Key takeaways

  • The point of that first phase of growing the business cuz you start making sales [music] is to get better.
  • If I started a new cleaning business [music] tomorrow, the first year would just be trying to nail the model.
  • I would only be focused on how could we make this experience so that no one leaves.
  • And that's all my obsession is because I know that once that happens, whether you sell one customer a month or five customers a month or [music] 10 customers a month, your business will not stop growing.

Chapters

  1. 0:00
    Abschnitt 1 And I'm telling you from the bottom of my soul, it is so easy to beat [music] people today.
  2. 0:23
    Abschnitt 2 The point in the first phase is to learn not to earn.
  3. 1:02
    Abschnitt 3 >> [music] >> a a battle of wills than it is a battle of intellect.

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

3 segments

0:00And I'm telling you from the bottom of my soul, it is so easy to beat [music] people today. They are so soft. They have no work ethic. No one can stick with anything. Everyone's distracted. They're on social media. They're counting their [ __ ] notifications because they can't stick with [ __ ] They can't say no. The point of that first phase of growing the business cuz you start making sales [music] is to get better. Not to get rich.

0:23The point in the first phase is to learn not to earn. If I started a new cleaning business [music] tomorrow, the first year would just be trying to nail the model. I wouldn't be I wouldn't be thinking about what we're growing every I wouldn't care. I would only be focused on how could we make this experience so that no one leaves. And that's all my obsession is because I know that once that happens, whether you sell one customer a month or five customers a month or [music] 10 customers a month, your business will not stop growing. And we will just keep [ __ ] growing because I spent a year or two years [music] or five years figuring out exactly what to do that delivered [music] for my customer. And that is the work that no one will do. And that is why entrepreneurship is much more

1:02>> [music] >> a a battle of wills than it is a battle of intellect. You have to be willing to delay gratification for an extended period of time [music] and eat glass. And that eating of glass is seeing how many failures you have until you get it right.