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Clip · MoreMozi

Your YouTube Description Is Costing You Subscribers

Reviewing a creator's channel, Alex says new viewers don't know who you are even if your existing audience does, so the description should include an origin story and plainly state what you've done instead of avoiding it as bragging.

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Alex
Channel
MoreMozi

Alex Hormozi ›

More details
Format
Clip
Duration
2:29
Origin
MoreMozi videos
Transcript
Full transcript on this page

Key takeaways

  • Something I recently did, I don't know if you see my channels, I actually put my whole origin story.
  • People don't know who you are.
  • Your existing audience knows, but you don't care not that you don't care about them, but like you make content to get more people into your world, right?
  • And so you want to make the content such that in the description, if they don't know who you are, you can explain who you are, so that you can kind of give your give yourself a little bit of credibility.

Chapters

  1. 0:00
    Abschnitt 1 Top chess, okay.
  2. 0:30
    Abschnitt 2 People don't know who you are.
  3. 0:57
    Abschnitt 3 Okay.
  4. 1:28
    Abschnitt 4 It might be something else.
  5. 1:57
    Abschnitt 5 Um, yeah, I mean honestly I think fundamentally you've got you've got a lot of stuff pretty sound um in this.

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

5 segments

0:00Top chess, okay. Nice. 600, you're doing great. Okay, you're getting great average views, that's cool. You've got your school school link here. You've got your Discord, okay. Um, like I said, I like one link, but that's up to you. Let's click this new one. Okay, you're above the fold. Okay, nice and short, great. Something I recently did, I don't know if you see my channels, I actually put my whole origin story. It was a top performing piece of LinkedIn content. Um, and I just put it in there because I think about this this way.

0:30People don't know who you are. Your existing audience knows, but you don't care not that you don't care about them, but like you make content to get more people into your world, right? And so you want to make the content such that in the description, if they don't know who you are, you can explain who you are, so that you can kind of give your give yourself a little bit of credibility. Instead of talking about like don't brag, just say what you've done. Just state the facts, tell the truth. Okay. Um, so that's small stuff. All right, let's go back to the let's go back to the channel.

0:57Okay. So, let's get videos. To do. All right. I mean, it seems like you've got your thumbnail game down. I mean, besides me going deep onto the videos and then trying to figure out, you know, pacing and things like that, but um, I mean, you're you're putting out a ton of volume. So, I would love to like know what the what the constraint is cuz honestly, traffic might not be your constraint.

1:28It might be something else. So, let's look at the I know we're not doing page breakdowns, but see here, watch the video. Prices going up 20% soon. Okay. Nice. Cool. This is a nice little benefit. And you got the coming soon, that's nice. Okay, you restated that. And then you followed Well, good, you followed the the the that we set. This is great.

1:57Um, yeah, I mean honestly I think fundamentally you've got you've got a lot of stuff pretty sound um in this. So, I like it overall. I wish I could give you you know more more tactical but I would I would put more origin story or more like self-edification in my description. That's probably the only thing that I would consider adding and um I might consider kind of re-mentioning that um in the about page especially cuz I feel like chess is very rank dominant and like if you're a higher rank than people think you're cool.