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Workshop: Welches Preismodell für die Community?
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Was du mitnimmst
- Preise sollten Frühbucher belohnen, statt sie später durch Rabatte für Neue zu bestrafen.
- Alex Hormozi empfiehlt für Communities ein Eins-zu-Sechs-Modell statt reinem Einzelcoaching oder reinem Kursformat.
- Mit Gruppenanrufen im Kohorten-Modell lassen sich rund 300 Mitglieder bei 300 Dollar im Monat betreuen, nur an zwei Tagen die Woche.
- Sein Rat: erst mit wenigen Mitgliedern maximalen Wert liefern, über Skalierung erst später nachdenken.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00Unternehmer/Gast Which option would Alex choose? A one-on-one support $99 a month community that reduces the price and support after reaching 10 plus members. Reduces the price. Well, that penalizes early movers. So, I wouldn't want that. You want to incentivize early movers. Um or a $25 a month community without one-on-one support, only courses and group calls. Uh 500 people in my free community, my niche is cutting. So, I think that So, I I put a video out that's recently done really well and it was actually targeted at school. So, this is I made that community as a ramp uh as response to some of these calls.
0:34Alex Uh which is do the unscalable. Which is I can pull this up. I think all of you guys should watch it cuz it will it will help you out. Um but in the in the spirit of what I'm talking about, uh let me see here. Alex Hormozi. I just want to show it to you guys so you can see where it is. Okay, do the unscalable. So, I'm going to share my screen real quick. This video right here, do the unscalable. This was for you guys. So, the TLDR answer is I would do the one-on-one and I would probably do it as one to one to small group. That's what I see as the best model for most people. So, do $99 a month. Maybe do $299 a month. You'd probably get away with it if it's coders.
1:12Um and do that as like one on six and have it in a little cohorts. And so, if you do one on six and you do that 45 minutes every other week, something like that, um that can get you if you worked call Let's say you did two days of calls a week and you work for 10 hours in each of those days. Actually, let's do Let's do eight hours for sim- simple math's sake. Uh then that means that you're going to get [ __ ] Three hours brings you four sec- No, nine. Yeah. Three So, nine hours.
1:41We'll do nine hours for simple math. So, that's going to be 12 sessions times two is 24 times two is 48 cuz it's every other week. So, 48 sessions times six people uh so, 48 times six called 50 times six is 300 people at 300 bucks a month. That's a $100,000 a month group. And so, that's still working two days a week. And so, that means you can work the other five days a week just promoting the community and maybe having one day that you dedicate to like putting stuff inside that's valuable.
2:10Like that's a simple model and I think a lot of you guys, like real talk, some of you guys are trying to think about scale and you've got like 10 members in your group. Like deliver like crazy and then think about scale later when you have the resources to scale. Like oh, that's not scalable. Like what are you afraid Are are you upset about making a million dollars a year doing that like with no employees? Like boohoo. Okay.