How to unlock the potential on your team

0:00Okay, every single person in marketing and sales, I want you all to write four ads. So, every single person wrote four ads. So, we ran the ads to see whose ads top performing. One person had the top three performing ads. That person, she was the one that scheduled posts on social media. She became the copywriter, then eventually the creative director, and now she has her own marketing company that does 30 million, and she was getting paid like $15 an hour. That exists all over companies. And I think excess capacity, in my opinion, is untapped potential. It's not that I want to overload people to make them overwhelmed. It's that I would like to be able to tap into people's potential because I think that most people that join companies, they want to feel useful. For example, like big corporate, like the reason a lot of people leave, it's not because there's too much work.

0:38It's because the work is stupid work that a computer could do. But if you're giving people meaningful work that has an impact, that's like why most people want to wake up in the morning. I don't know why you wouldn't try and give people something different to try. For example, I'll give you this. when we needed copywriters and I was …