The short version
Leila's line: culture is caught, not taught. People take their cues from what you do, not from what you say.
Culture is modeled
A small example from Leila: she picked sprinkles up off the floor when nobody was watching. A new employee noticed. Exactly these observed actions shape what counts as normal on a team.
Spotting A players
Most people do not really read resumes, do not verify the stages on them, and screen out job hoppers too quickly. Yet the hiring process itself heavily influences whether top people say yes at all.
Unlock the potential you already have
Almost every team has unused capacity. Leila's example: an employee hired for social media posts wrote the best ads in a test, became a copywriter, then creative director, and now runs her own agency.
Part ways fairly
Letting people go is part of the culture too. Respectful, clear, and handled so the remaining team keeps its trust instead of feeling unsettled.
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FAQ
How do I build a good company culture?
By having leaders consistently model the behavior they want to see. Culture comes from actions, not from mission statements.
How do I recognize A players?
By demonstrated performance and by care throughout the whole process. Leila Hormozi advises actually reading resumes and checking career stages instead of dismissing patterns too quickly.